Pantone’s Color of The Year 2020, Classic Blue. Sharing my thoughts on this whole color of the year thing and more…
Well, it’s that time of year again…one of the most anticipated announcements for not only the interior design community, but for all creative communities: Pantone’s Color of The Year announcement. This year, the Pantone Color Institute announced that their choice for Color of The Year 2020 is Classic Blue #19-4052.
I’ll share my thoughts on this whole color of the year thing further down in this blog post, but first, let’s take a look at this color, Classic Blue, and it’s meaning. I’ll also touch on my brand colors a bit, as well as, who the Pantone Color Institute is, and how they select the one color that they feel best represents the new year.
Classic Blue Color Analysis
Classic Blue is a timeless & enduring hue that we’re all familiar with. It’s the color of blue jeans, blueberries, and the sky at dusk, to name a few.
It’s a color that transcends global cultures, and just happens to be the #1 color loved by both sexes, of all ages.
The color blue represents elegant simplicity, honesty, integrity, and dependability. It symbolizes trust, loyalty, wisdom, confidence, and intelligence.
And because the color blue is known to reduces stress because of the sense of calmness, tranquility and order it creates, it’s the perfect color for master bedrooms, or any where a calming mood is needed.
KMIDS’ Brands Colors Were No Accident!
Did you notice that Classic Blue happens to be one of KMIDS’ brand colors? And that our other brand color is gold? I chose the color blue as our primary brand color for the very reasons listed above, and I chose the color gold as the secondary color because it represents love, passion, compassion, quality, luxury, sophistication, and wisdom.
Not only do the colors blue and gold embody what my company represents, they also embody who I am to the core…calming and tranquil demeanor, trustworthy and honest, dependable, fiercely loyal, confident, deeply passionate about interior design and decorating, truly love what I do and love helping my clients, compassionate towards others, and more.
So, Who Is The Pantone Color Institute & How Do They Select The Color of the Year?
The Pantone Color Institute is a collective team of experts that forecast global color trends based on their trend analysis studies of the fashion, beauty, home furnishings, lifestyles, and technology industries, as well as, what’s happening in the media, current political conditions, and more.
So you may be wondering “How in the world do they narrow their choice down to just one color?” In a nutshell, these experts travel around the globe, attending various trade events (across all industries) taking note of up and coming colors. Once they’ve collectively identified those colors, they narrow it down to a predominant color family that they feel serves as an expression of the current global mood and attitude. And in 2019, they recognized that the color Classic Blue was taking hold, and thus became #COTY2020.
According to many industry experts, The Pantone Color Institute has been the reigning authority on color forecasting, influencing product development and purchasing decisions across many industries for the past two decades. However, I’m not sure I wholeheartedly agree with these industry experts. In my professional (and personal) opinion, there are other outlying factors that aren’t always taken into consideration, as I point out in my interesting side story below.
Interesting side story…I noticed this Classic Blue color trend at High Point Market, Atlanta Market, and Dallas Market nearly 7 years, and even dubbed the color as “Blueberry Blue” to all of my designer friends that I was traveling with.
Here’s a few photos that I took during my market trips from Spring-Fall of 2013. Notice the use of white and off-white with classic blue and tangerine, as well as the Asian-inspired details in the Chinoiserie fabric, Ming ginger jars, Chippendale style bed, wallpaper, and other decorative accents.
By the way, this design style is classic, as is the use of white and classic blue, so I wouldn’t necessarily consider this style a new trend. However, what does make this seem like a newer, fresher take on Asian-inspired design style is the updated profiles or shapes of items, the painted finishes, and overall lightened color palette.
Back to my point…Typically, the color and style trends I see at home furnishing markets take anywhere from six months-two years to arrive in the mainstream marketplace, but an interesting phenomenon happened in 2013. The beautiful, vivid blueberry, emerald, and tangerine colors that I saw at markets weren’t fully showing up in retail stores. Instead, I started seeing a very neutral color palette (white, cream, beige, grey, and a little black thrown in for contrast) with lots of texture.
At first, I was a bit perplexed because this hadn’t been the norm in all of my years as an interior designer. But then I had an epiphany…Could a new design & renovation show (that first aired on May 23rd, 2013 on HGTV) have a little something to do that??? Could this show totally change the trajectory of what was predicted to be the next latest and greatest in the home furnishing world? Maybe you’ve heard of the show?…Fixer Upper.
And guess what? It did! The industry experts predicted all wrong! This is an example of an outlying factor that wasn’t taken into consideration when predicting up and coming color and style trends. In all honesty though, how could they have seen this one coming? How could they have known that two widely unknown people (at the time), Chip and Joanna Gaines, would have so much influence over such a large segment of the population? I don’t think there’s any way in this world these industry experts could’ve predicted that. So for the last seven years, neutral colors have been at the helm, but I do see that direction changing…more on that in an upcoming blog post or two.
A Collective Look at Pantone’s Color of The Year Forecast, 2000-2019
My Thoughts on COTY Trends and Interior Design Trends In General…
As an interior designer, I’m all about paying attention to the latest trends – colors, design styles, prints and textures, etc. – as it relates to home furnishings and interior design. Some trends are better than others and have longer staying power, but eventually lose their appeal…usually because a new trend is surfacing. Some trends become iconic and classic, and therefore, stand the test of time. While others fizzle out before they even get started…or at least some of them should, in my opinion.
Classic Blue is iconic. It has stood the test of time for decades, for centuries, really. And for once, I finally agree with Pantone’s Color of The Year choice. Unfortunately, I can’t say that I’ve agreed with their previous years COTY choices. Now I’m not completely discounting those choices because I do love all colors, but I don’t think they were necessarily the best choices. Sure those previous year’s #COTY appealed to some, but I can honestly say that they weren’t widely accepted by most in the home furnishings world, or by consumers either. In my opinion, the previous color of the year choices were best suited for accent colors or accessories.
I’ve never been one to fully jump on board any year’s trend train and I advise my clients to do the same. For one, going all in on the latest and greatest design trends is a quick trip to dated interiors. Secondly, it’s expensive to change every time the trends do. Now that’s not to say that you can’t or shouldn’t add some trendy home decor items into the mix, but there’s definitely a skill at knowing when and where to add them into your home decor.
A Few Reasons to Love The Color Classic Blue
- It works with any decor style.
- It plays nice with most colors, and can be easily incorporated into many color schemes. See examples below.
- It can be used in formal rooms or casual rooms.
- It can be as masculine, feminine, or as gender neutral as you want it to be depending upon the other colors and other design elements that are used in the space.
- It can be used as an accent color or be the main attraction.
Thanks For Stopping By!
Thanks again for stopping by today, and reading my long-winded post! I would love to hear your thoughts on color trends, so drop me a line below in the comments section. And of course, if there’s something in particular you’d love to learn more about, drop a comment below and I’ll add it to the list!